Dr. Richard G. Greenhill has spent 30+ years solving the problems that keep healthcare executives awake at night—declining quality metrics, patient safety challenges, and the persistent gap between healthcare's promise and its operational reality.

As Principal and Founder of SmartSigma AI, he brings rigorous quality science and pragmatic AI implementation expertise to healthcare organizations navigating the intersection of regulatory pressure and technological disruption, turning strategy into sustainable results rather than failed pilots. As Chief Brand Strategist at The Branded Strategy, Rich helps healthcare leaders craft compelling narratives that cut through market noise, positioning organizations for growth by aligning brand identity with operational reality and stakeholder expectations.

Elected by his international peers to the prestigious International Academy for Quality and Safety (IAQS)—one of the highest lifetime honors in global healthcare quality—Rich serves as Editor-in-Chief of the International Journal for Quality in Healthcare, Communications (Oxford University Press) and as national faculty for the American College of Healthcare Executives (ACHE). As a sought-after international speaker on AI in healthcare delivery and a subject matter expert for the World Health Organization and International Society for Quality in Healthcare (ISQua), his voice shapes global healthcare policy while his focus remains on what works in real healthcare organizations.

An honorably retired U.S. Navy veteran with extensive publications in peer-reviewed journals and textbooks, Rich brings academic rigor and operational excellence to every engagement, delivering the strategic clarity and practical implementation support that transforms healthcare organizations.